Local Blogs

Peninsula Foodist

By Elena Kadvany

E-mail Elena Kadvany

About this blog: I am a perpetually hungry twenty-something journalist, born and raised in Menlo Park and currently working at the Palo Alto Weekly as education and youth staff writer. I graduated from USC with a major in Spanish and a minor in jo...  (More)

View all posts from Elena Kadvany

What happened to Terrone?

Uploaded: Nov 13, 2013
Some detail-oriented diners might have noticed that Terrone, the "pizzeria-ristorante-bar" that opened in February this year at 448 S. California Ave. in Palo Alto, has disappeared – in name at least.

What was formerly Terrone (a derogatory term that refers to south Italian farmers) is now Terún, which has the same meaning but is a northern Italian dialect, said owner Franco Campilongo.

Campilongo said the restaurant made the switch after finding out that a Canada-based company, which owns numerous Italian restaurants in Toronto and two in Los Angeles, had trademarked the name "Terroni."

Apparently, Terrone's ending vowel "wasn't different enough," Campilongo said.

"I didn't want to waste my money and time fighting it," he added.

And voilà, Terrone became Terún, with a new sign and new website (though a small piece of paper with "Terrone" typed above the restaurant's hours does remain hanging to the left of the front door, as of today).

Comments

Posted by AlexDeLarge, a resident of Midtown,
on Nov 13, 2013 at 9:33 pm

Brand new name, same old great food.


Posted by Reader, a resident of another community,
on Nov 15, 2013 at 4:10 pm

Lawyers.


Posted by pablo, a resident of Monta Loma,
on Nov 16, 2013 at 7:31 pm

Other than just a few letters, nothing has changed. Same great food, people and ambience...


Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Local picks on 2015 Michelin Bib Gourmand list
By Elena Kadvany | 7 comments | 3,459 views

Ode to Brussels Sprout
By Laura Stec | 20 comments | 2,649 views

Go Giants! Next Stop: World Series!
By Chandrama Anderson | 1 comment | 1,974 views