News

Eshoo bill targeting loud ads passes House

For decades, loud television commercials have been among the leading complaints to the Federal Communications Commission, says Rep. Anna Eshoo, D-Palo Alto. A bill she drafted and that passed the House of Representatives on Tuesday aims to do something about it.

The Commercial Advertisement Loudness Mitigation (CALM) Act, would bar TV ads from playing noticeably louder than programs running at the same time. A companion bill has been introduced in the Senate.

"This problem has existed for more than 50 years, but no one has properly addressed it," Eshoo said in a statement. "Under the CALM Act, consumers will no longer have to dive for the mute button."

— The Almanac

Comments

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Posted by The Dad
a resident of Cuesta Park
on Dec 16, 2009 at 2:43 pm

It may sound trivial, but this will directly affect my life for the better admitedly in a small but very welcomed way. Yes gov't does have bigger fish to fry, but we're all capable of multi-tasking these days, (well most of us anyway) so I'm glad this small benefit to the common good is on track.


 +   Like this comment
Posted by Amatulic
a resident of Jackson Park
on Dec 16, 2009 at 3:10 pm

It will be nice - if it passes. The text of the bill merely requires the FCC to establish a standard. If the standard is based on peak volume, median volume, or average volume, advertisers can find ways around it through dynamic compression or other technical means.


 +   Like this comment
Posted by Really?
a resident of Whisman Station
on Dec 19, 2009 at 10:32 am

Is this a serious story, or a prank from The Onion? If this is the best Rep. Eshoo can do with *our* time, it's clearly time to replace her.


 +   Like this comment
Posted by JW
a resident of Monta Loma
on Dec 23, 2009 at 4:50 pm

How many kids have been woken up because of some loud commercial, because one couldn't get to the remote in time. On a recent poll in the SFgate, i saw 800 people were totally for it and like 79 people against it. I totally agree with the 800 people.


 +   Like this comment
Posted by elphie
a resident of The Crossings
on Dec 23, 2009 at 5:14 pm

The solution is simple people: stop rotting your brains and turn off your TV.


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