For decades, loud television commercials have been among the leading complaints to the Federal Communications Commission, says Rep. Anna Eshoo, D-Palo Alto. A bill she drafted and that passed the House of Representatives on Tuesday aims to do something about it.
The Commercial Advertisement Loudness Mitigation (CALM) Act, would bar TV ads from playing noticeably louder than programs running at the same time. A companion bill has been introduced in the Senate.
"This problem has existed for more than 50 years, but no one has properly addressed it," Eshoo said in a statement. "Under the CALM Act, consumers will no longer have to dive for the mute button."