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Competing newspaper racks found in SJ Mercury trash bin
More than 30 newspaper and periodical racks found in trash bin behind SJ Mercury headquarters

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At least 31 newspaper distribution racks were discovered behind the San Jose Mercury News headquarters recently and many, if not all of them, did not belong to the Merc, according to various reports in local media sources and the head of a Mountain View-based company, which owns several of the racks discovered on the San Jose newspaper's property.

The discovery resulted in the newspaper issuing a statement explaining that the property was not stolen, as some publishers charged, but simply had been picked up at the request of private property owners or local city governments.

A San Jose-based blog reported that a Mountain View Voice rack and a Palo Alto Weekly rack were found behind the Merc.

Bill Johnson, CEO of Embarcadero Media, which publishes both the Mountain View Voice and the Palo Alto Weekly, denied that he had been notified about the removed newsracks.

"While I'm willing to accept the Mercury News explanation as to why they removed some newsracks, contrary to their statement no one at our company was informed that they had done so, and we had no idea they were in possession of racks owned by us," he said.

Tom Lilledahl owns Circulation Management Inc., which runs its distribution business out of a warehouse off of North Shoreline Boulevard. He discovered all the racks when he went looking for some of his behind the Mercury headquarters.

Lilledahl explained that the Mercury sometimes takes down other newspaper's racks along with their own when they are asked by local municipalities to remove their own racks. Lilledahl said he is supposed to get a call when this happens, but that he doesn't always receive a notification and he is usually able to go behind the Mercury headquarters and take his racks back without any problems. However, this time around, when he went to look for his racks, he found them not on the ground, ready to be collected, but in and around a large Dumpster, roughly the size of a moving truck.

"I was pretty disgusted," Lilledahl said. "There were ten racks in that Dumpster that had no business being there." He explained that he has repeatedly told the Mercury not to touch his racks and has even taken them to small claims court to drive his point home.

While Lilledahl was there, the police were called, although no official police report was taken, he said. He called the San Jose Metro, an alternative weekly and the Daily Post of Palo Alto, as he had seen both publication's racks in and around the large trash bin.

Both of those publications followed up with news stories on the discovery; according to the story which appeared on the blog SanJoseInside, which is published by Metro owner Dan Pulcrano, racks for The Mountain View Voice and The Palo Alto Weekly were among those behind the Mercury headquarters.

The following statement from the Mercury News was published Thursday, Aug. 2, along with the story appearing on the SanJoseInside blog:

Earlier this afternoon, representatives from a local newspaper came onto our property unannounced claiming that we had stolen their newsracks. To be clear, we have not stolen anyone's newsracks. We were, however, recently contacted by local authorities and instructed to remove several newsracks that were not in compliance with a local rack ordinance. We complied with the request and notified the individual publishers whose racks we removed. The racks have been stored on our property since that time.

This is a normal practice in the industry that is recognized by the various municipalities as well as the publishers who place racks on the streets. This afternoon was the first time any of the publishers notified us that they were interested in retrieving the racks.

Given that we had not been provided with prior notice of their desire to retrieve the racks, after discussions with the publisher's representatives and the San Jose police, we agreed earlier this afternoon to meet again tomorrow. At that time, we would make all the racks available for pickup by the publisher's representatives, which had been our desire all along. Everyone was satisfied with this arrangement.

Given this prior understanding, we are unclear what led to the incident earlier this evening.

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Comments

Posted by Competition, a resident of the Monta Loma neighborhood, on Aug 2, 2012 at 9:38 pm

I don't think that the Voice and the Mercury News are really that competitive. Each has its strengths and there's little overlap.


Posted by B Minkin, a resident of the Sylvan Park neighborhood, on Aug 3, 2012 at 8:26 am

"And we were storing the racks in the dumpster to keep them safe for you"


Posted by USA, a resident of the Old Mountain View neighborhood, on Aug 3, 2012 at 10:32 am

Why would one company take another company's racks in the first place? It is not their property to take nor is it their responsibility to do so.

Local papers like the MV Voice are not big dollar operations. Taking their racks is asinine even if the SJ Mercury was "requested" to do so.


Posted by El Viejo, a resident of the Rex Manor neighborhood, on Aug 3, 2012 at 2:21 pm

I worked in all aspects of newspaper production and circulation for over 15 years and the SJMN story is total [Portion removed due to offensive language]. Their circulation manager had the drivers steal the competitors boxes and then the [Portion removed due to disrespectful term] dumped them in their own trash. That's beyond stupid.

Our rival papers used to take our racks and dump them into the canal. We'd never get them back in usable shape. Soon we were adding case hardened chain to our racks, and I got to weld them in place. Locks can be broken.


Posted by Waldo, a resident of the Waverly Park neighborhood, on Aug 3, 2012 at 2:36 pm

The SJMN has been dumping their garbage on my lawn every Sunday (YES advertizer), and several attempts to get them to stop over the past few months have been fruitless. The wheel keeps spinning, but the hamster is dead.


Posted by NoNeckJoe, a resident of the Slater neighborhood, on Aug 3, 2012 at 2:59 pm

I was inclined to believe the Merc until I read their statement. It smells strongly of BS to me.

"we are unclear what led to the incident earlier this evening"...yeah, right.


Posted by JW, a resident of the Monta Loma neighborhood, on Aug 3, 2012 at 3:41 pm

Busted. I don't know about the SJMN, but I prefer people to leave my things alone rather than store them in the garbage for me.


Posted by sean, a resident of the Sylvan Park neighborhood, on Aug 3, 2012 at 6:14 pm

I like "nice racks".


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