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Uploaded: Tuesday, December 18, 2012, 1:43 PM
Police use social media to fight drunken driving
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by Nick Veronin
Mountain View Voice Staff
The Mountain View Police Department is taking to social media this week in an effort to raise awareness about the consequences of driving under the influence.
The department has just announced its Avoid the 13 DUI Tweet-a-Long on Friday, Dec. 21. Each year the MVPD holds an anti-DUI campaign called "Avoid the 13," referring to the 13 county law enforcement agencies that participate. This year is no different, except for the fact that there will be one officer charged with "live-tweeting" the entire day while riding along in a squad car dedicated to finding suspected drunken drivers.
Lt. Mike Fisher of the Mountain View Police Department "will tweet regular updates about his partner's efforts as well as DUI-relevant information on the MVPD Twitter feed," a department spokesman said in a press release. To go along for the ride - virtually -- follow the MVPD at @MountainViewPD and look for tweets specifically related to the campaign under the hashtag #MVavoid13.Are you receiving Express, our free daily e-mail edition? See a sample and sign-up for Express.
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Posted by photos, a resident of the Old Mountain View neighborhood, on Dec 18, 2012 at 2:16 pm If they want to make a difference, they should post photos of people being arrested. Also post names, addresses, and mug shots. Social media is great for quickly distributing information about dangerous drivers. Other police departments are doing this. For some reason, newspapers rarely publish mug shots any more.
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Posted by Not Good Enough, a resident of the Blossom Valley neighborhood, on Dec 19, 2012 at 5:25 am They should also post mugshots of any aggressive drivers caught violating the laws such as tailgaters and excessive speeders. Get the cell phone users as well. All these groups of drivers have taken lives on the roads due to their selfish behaviors.
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Posted by GOVERNMENT WASTE!, a resident of the Castro City neighborhood, on Dec 19, 2012 at 11:00 am This is ridiculous. Put that second cop in another car and get him to work.
We don't need to pay a cop to give neat-o play by play commentary about what his partner is doing. How's about that cop also "Do" instead of just tweeting about what another cop is doing.
Someone's budget needs reviewing big time!
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Posted by Oh Please, a resident of the Castro City neighborhood, on Dec 21, 2012 at 6:19 am Cop tweets:
"No drunks at this doughnut shop" #govt waste
"Hmm, someone is swerving. Pulled them over. They were looking for a CD" #can't believe they gave me a gun
"Reading angry "f.u." tweets coming back"
#all on the tax payer's dime
"Someone laughed at me and asked if you need a college degree to be a cop" #not everywhere
"Looking at my tweets. Must have missed the assault. No my job as Police Tweeter"
#look, we use social media!
"I should have gone into tech"
#chip on shoulder
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Posted by Sanndy, a resident of the Gemello neighborhood, on Dec 21, 2012 at 6:25 am Who wants to read MVPD tweets over a holiday weekend? Are people really that isolated and addicted to their stupid smart phones? Pathetic waste of money considering what a MVPD Lt makes. And we had better not see him submitting for overtime this month if he's got the time to do this. Where is the City Council on this one.
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Posted by Paul Elrick, a resident of another community, on Dec 22, 2012 at 4:17 pm It is somewhat disappointing to read the negative comments regarding Police use of Twitter. By using Social Netwoking Sites, the Police are able to be more transparent; easily more accessible; and better engaged with their local community. Twitter is also very good at disseminating information to the public, and vice versa. The twitter campaign was to highlight the dangers of drink driving, inherent in all Countries, and Police Forces regularly use this tactic as a Community engagement, which raises awareness.
The comments made in my opinion, are of little constructive help, and at worse childish. The resident of Castro City: what a waste of your time commenting !
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