Crowd sourcing for best recommendations | November 12, 2010 | Mountain View Voice | Mountain View Online |

Mountain View Voice

- November 12, 2010

Crowd sourcing for best recommendations

by Angela Hey

Amazon.com gives customers great recommendations based on their buying behavior and interests. Recently, I downloaded some free Kindle classics. Now Amazon wants me to choose more — the Count of Monte Cristo, War & Peace and The Legend of Sleepy Hollow. In September 2009, Netflix awarded a prize of $1 million to the team that wrote the best software for recommending movies. The competition lasted nearly three years with competitors sharing results online. The winning solution is described in three technical papers on www.netflixprize.com. This has stimulated development of software to help people make optimal choices — recommendation engines.

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