Mountain View Voice

News - July 26, 2013

Community briefs

Traffic tangle forecast for Friday

Bay Area roadways are expected to be jam-packed Friday evening, July 26, with a bevy of sports events and concerts on tap, including performances by Jay-Z and Justin Timberlake at Candlestick Park in San Francisco.

Aaron Siuda, vice president of Live Nation Northern California, said that between the Legends of the Summer tour at Candlestick Park, a John Mayer concert at Shoreline Amphitheatre in Mountain View, and A's and Giants home games, "it's a really big week for the Bay Area."

He advised concertgoers to take public transit or carpool. For those braving the roads, he said, "Don't plan on allowing yourself the normal time to get to a concert."

Instead, he advised leaving very early and expecting heavy traffic.

Live Nation has compiled a website with information about parking discounts, public transit options, shuttles and other transportation information. That site is available at ticketmaster.com/jtjzcommute.

California Highway Patrol Officer Art Montiel said extra units will be out on U.S. Highway 101 on Friday.

"It's going to be busy," he said. "We're going to be prepared for that."

San Francisco police spokeswoman Officer Tracy Turner said there will be increased enforcement near AT&T Park and Candlestick Park.

"We're ready," she said.

Ava's focus of Carrotmob campaign

Beginning this week, Ava's Downtown Market on Castro Street has teamed up with Bay Area nonprofit Carrotmob to tackle climate change through a grassroots community campaign.

In a Carrotmob campaign, customers fund local projects for social change through everyday purchases. When a business partners with Carrotmob, a percentage of every dollar spent at their establishment goes toward environmental or social sustainability.

From July 22 through Aug. 5, consumers can purchase $20 vouchers through Carrotmob's website. Ava's Market will dedicate 15 percent of all proceeds from these sales to make energy efficiency upgrades to the store's lighting system. Google will also be sponsoring this first-ever Mountain View Carrotmob.

"For over 5 years, Carrotmobs have brought changes to communities around the world and we're excited to bring this innovative community advocacy model to Mountain View at Ava's," Alex Gold, Carrotmob's head of partnerships, said in a release, saying: "Businesses win with increased sales and the community wins with new improvements to either infrastructure or its social fabric."

Ava's Downtown Market & Deli was opened a year ago in its 340 Castro St. location by owners Ann and Juan Origel. The store specializes in organically grown, locally sourced and healthy products, at competitive prices. On Wednesday, July 31, Carrotmob and Google will host an event at Ava's from 5 to 7 p.m. The community is invited to meet the market's owners and redeem their vouchers. The first 25 people who use their vouchers at the store will also receive a pair of Century Theater movie tickets.

Vouchers can be purchased through Carrotmob at carrotmob.org/avasdowntownmarket.

Mi Pueblo files for bankruptcy

Mi Pueblo Foods is seeking for Chapter 11 bankruptcy court protection Monday, citing a problem with its main secured creditor, according to an article in the Silicon Valley Business Journal.

Filing for Chapter 11 bankruptcy protection does not necessarily mean the company will go out of business, but rather the filing protects the company from creditors' lawsuits while it undergoes a court-approved reorganization plan with the hopes of later emerging from bankruptcy.

Mi Pueblo spokeswoman Perla Rodriguez told the Business Journal that the company does not plan to close any stores or lay off any employees.

The 21-store grocery chain, based in San Jose, has stores in Mountain View and East Palo Alto.

Second Harvest honors Monta Loma

The Second Harvest Food Bank announced it has awarded the Monta Loma neighborhood of Mountain View with a Blue Diamond honor for their outstanding fundraising efforts. Since 2008, the neighborhood association has organized a series of holiday progressive dinners to raise money for the food bank's regional chapter. Second Harvest recognized this work with their highest level of merit.

According to a press release from the Monta Loma Neighborhood Association, the dinners began that December during the holiday season. The purpose of the original dinner, which would "progress" from home to home for each of three courses, was to unite neighbors new and old, as well as to help those who need it. In addition to providing a dish to share at the dinner, each attendee would donate $25 to Second Harvest.

"It became wildly popular," said Pat Jordan, chairperson of the dinner planning committee. "People loved the sense of community, seeing each other's houses and enjoying good cheer."

Most years, a local corporation or foundation would match the funds raised, doubling the neighbors' contribution.

In 2012, Monta Loma organized their first summer progressive dinner in addition to the annual December dinner. Including that year's donor matches, last year the neighborhood raised a total of $3,000.

—Elize Manoukian

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