Mountain View resident Avida Verde, realizing that few things attract more attention more quickly, has created a pin-up calendar, complete with scantily clad women in gaudy wigs, to get her message across. Verde (not her real name), said the idea came to her one day as she rode her bike past a truck driver with a wandering eye.
"If I had a sign on my bum that said, 'I like truckers who use biodiesel,' that would have impacted his behavior," she said.
Verde, a fitness instructor, said she'd seen other calendars dealing with environmental issues — at least one had pictures of starving people — but "People get pissed off by negative messaging that makes them feel like they can't do anything." Instead of a downer, her calendar would be sexy.
So she rounded up some girlfriends, a few photographers and lots of enthusiasm, and soon the "Hot Chix Dig" 2008 calendar was born, followed by another edition for 2009. In the calendars, models pose with solar panels, hug trees and straddle bicycles. Verde, who is featured in some of the images, says she now has more photos than she knows what to do with.
Each calendar page comes with tips on sustainable living. But the tips, rather than being pedantic, are written to seem more like "sexy thoughts," Verde said. One blurb on the advantages of re-useable wares, for instance, states that "We won't use you and throw you away."
More information is available at www.hotchixdig.com.