http://mv-voice.com/print/story/print/2012/03/23/community-briefs


Mountain View Voice

News - March 23, 2012

Community briefs

Cash mob to hit Ava's

You may have heard about the strange antics of flash mobs, but a new phenomon is spreading through American cities on Saturday, including Mountain View, and it involves do-gooders ready to spend money.

As part of "International cash-mob day," on Saturday, March 25, at 12:30 p.m. a mob plans to descend on Ava's Downtown Market and Deli at 340 Castro St. and buy goods in support of the business, says organizer and resident Marn-Yee Lee.

According to cashmob.wordpress.com, the idea is to pick a deserving locally owned business in your town and organize a rush of customers akin to the welcome spike in business some stores see just before Christmas. There are only three rules for participants: spend at least $20, socialize and have fun.

Lee said she was inspired by a news article in the Voice to help the market, which is a struggling mom-and-pop operation owned by Sunnyvale residents Juan and Ann Origel. The new owners are trying to turn the once popular Asian food market into a downtown market with wider appeal.

The market's "success means added convenience for Mountain View residents and character to our community," Lee said "The owner works hard to carry quality, sustainable, and locally appropriate products."

The event will be followed by a potluck at 1:30 p.m. in Pioneer Park instead of drinks at a nearby bar, as is typical of other cash mobs.

For more on the event, go to cashmobmv.weebly.com.

—Daniel DeBolt

El Camino hires new CFO

Michael R. King will be taking the reins as El Camino Hospital's new chief financial officer this spring, hospital officials announced. King, the former senior vice president and CFO of Rockingham Memorial Hospital in Harrisburg, Va., replaces interim CFO Ned Borgstrom in May.

"Michael brings with him a proven track record of thoughtful fiscal management that has resulted in more favorable cash flow for both proprietary and non-profit healthcare facilities, and we feel he'll be a real asset to our organization," said Tomi Ryba, president and CEO of El Camino Hospital, in a press release Thursday, March 15.

In Rockingham, King led a number of bond refinancings for a $300 million construction project, El Camino officials said. He's also credited with increasing Medicare reimbursements and designing and implementing a charity program that encouraged the purchase of health insurance.

King worked as a paramedic during college, and received his business degree from the University of Louisville. He is the former CFO of Jupiter Medical Center in Jupiter, Fla., and worked at both Baptist Health Care in Pensacola, Fla., and Humana, Inc., in Kentucky, Tennessee and Alabama.

—Andrea Gemmet

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