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Prometheus: Lower density proposal won't work

Original post made on Feb 2, 2010

Citing new real estate market realities, the developer of a housing project that would replace Minton's Lumber and Supply on Evelyn Avenue says a request from neighbors to reduce the project's density "would not be economically viable."

Read the full story here Web Link posted Tuesday, February 2, 2010, 11:45 AM

Comments (14)

Posted by Promethis on Drug, a resident of another community
on Feb 2, 2010 at 4:11 pm

Well, I'm not quite sure what to say
How about carpet baggers?
The city is also promoting ultra-high density to attract ? what renters?

This is the biggest case of look at ME I'm rich the idiot taking care to let the people know how much I love MV


Posted by Ben, a resident of Monta Loma
on Feb 2, 2010 at 6:25 pm

All we need is more housing and traffic. Traffic is not just local to Mountain View, it is regional. The other Thursday nigh, at 5:00 PM, it too me I hour to go from San Antonio Road to the west end of Dumbarton Bridge. The 101 Highway was stop as and go as usual, so I took the frontage road to and then went thru East Palo Alto. There were no accidents. Developer does not care about how much traffic their developments cause so long as they can make big bucks.


Posted by Political Insider, a resident of Sylvan Park
on Feb 3, 2010 at 7:40 am

As usual, the developers are the bad guys and the city council does nothing to stop them. More silly rhetoric. The EIR is very clear on traffic and parking, and other items that affect the quality of life in MV. I drive thru the Mintons area every day and night. The claims of parking and traffic problems are highly exaggerated.


Posted by Promethis of Drugs, a resident of another community
on Feb 3, 2010 at 8:12 am

@Political Insider,
EIR is very clear on traffic and parking

There is no EIR, it is called a MND as it is no issue in parking and traffic according to the developer who funded the study. There has been ZERO discussion of ultra-high density in the document.
You must be sniffing silly rhetoric instead of reading the MND.


Posted by Politcal Insider, a resident of Sylvan Park
on Feb 3, 2010 at 1:07 pm

While technically correct, the MND is in effect the EIR and written to substitute for the EIR. As to funding, the city controls the study and selection of the consultant and the developer pays the bill. The developer has no say in what the consultant produces. As to density, the report discusses the impact of the higher density.


Posted by reader, a resident of Waverly Park
on Feb 3, 2010 at 1:14 pm

Hmm....$1.4 billion dollar portfolio.....located in San Mateo....sounds like yet another case of wealthy out-of-town developers perhaps having more say about the future of Mountain View than the residents?


Web Link

Get to know Prometheus
Prometheus is the largest private owner of multi-family properties in the San Francisco Bay Area. We specialize in the acquisition, development and management of high quality residential and commercial properties. The firm's portfolio is comprised of award-winning properties in the best locations throughout the Western United States.

DIG DEEP
There is a lot to know about the team, approach and projects behind the Prometheus name. We are proud of the culture we have created as a company, the properties in our growing portfolio of over 20,000 Bay Area, Seattle, Portland and Los Angeles Metropolitan area apartments, as well as the innovation which has characterized our firm since its inception in 1965. The senior management team at Prometheus averages an 18 year tenure, and the firm today has more than 700 employees.

Prometheus has a long history of award-winning approaches to development, management and general excellence. Recognition in 2009 includes five prestigious awards: two National Association of Home Builders (NAHB) awards, one Action for Beauty Award and one Bay Area Green Business Award.


Posted by Ben, a resident of Monta Loma
on Feb 3, 2010 at 2:52 pm

Prometheus Claim:

"Prometheus is the largest private owner of multi-family properties in the San Francisco Bay Area. We specialize in the acquisition, development and management of high quality residential and commercial properties."

Has anyone ever seen a developer claim low quality residential units?


Posted by Promethis on Drugs, a resident of another community
on Feb 3, 2010 at 3:53 pm

@Politcal Insider
Ultra High Density?
As to density, the report discusses the impact of the higher density.
Really a 5% change?
The project site's General Plan land use designation is Medium Density Residential (13-25 dwelling
units per acre) and its zoning is Evelyn Avenue Corridor Precise Plan. The site is located within the
Evelyn Corridor Mixed-Unit Area (one of four Plan Areas established in the Evelyn Avenue Corridor
Precise Plan), which permits multi-family residential uses at up to 25 units per acre. The project would
require a General Plan amendment to change the designation on the site to High Density Residential,
as well as Precise Plan Amendments to allow for an increase in density for up to 61 units per acre, an
increase in the allowable number of stories from 3 stories (up to 36 feet) to 4 stories (up to 50 feet)
along West Evelyn Avenue and the new public street, reduce the minimum 20-foot setback from the
property line to 14 feet along West Evelyn Avenue, and remove the limitation of the number of units
served by common building entrances. Although these amendments would not change the type of land
use permitted to be developed on the project site under the above plans and zoning regulations, it
would result in an increased density on the site beyond what was originally considered for the area.
In addition to the project site, the Evelyn Avenue Corridor Precise Plan designates the properties
immediately adjacent to the site as Medium Density Residential. As shown in Figure 8, the existing
Minton's Lane development, immediately west of the site across Bush Street, is developed at a density
of 13.8 dwelling units per acre (33 units on 2.4 acres). The Classic Communities property immediately
east of the site, although currently developed with commercial and industrial uses, is proposed for
residential uses, at a density of 16.8 dwelling units per acre (proposed 67 units on 3.98 acres). The
combined residential density of these two properties, along with development of the proposed project,
which proposes a density of 61 dwelling units per acre, would result in an average residential density
of approximately 30.5 dwelling units per acre along West Evelyn Avenue. This is an increase of 5
dwelling units per acre overall.

what a load of Horse Pucky


Posted by phm, a resident of The Crossings
on Feb 3, 2010 at 4:38 pm

"Traffic is not just local to Mountain View, it is regional."

That's right. There are more jobs than homes in Mountain View. Building housing near jobs will REDUCE traffic in the region.


Posted by wabidambu, a resident of another community
on Feb 3, 2010 at 4:59 pm

Prometheus? Just search the MV Voice website for "prometheus americana" (without the quotes). If they allow urls here, just try using Web Link.


Posted by Political Insider, a resident of Sylvan Park
on Feb 3, 2010 at 9:01 pm

SO WHAT? IS there a point here other than you don't like the higher density?


Posted by Ben, a resident of Monta Loma
on Feb 4, 2010 at 1:40 am


Posted by phm, a resident of the The Crossings neighborhood:
"There are more jobs than homes in Mountain View. Building housing near jobs will REDUCE traffic in the region."

How? People go to and from work. That is two trips. Each housing unit generates about 5 to 9 trips. That means more units, more trips, mainly local (are not driving around Mountain View at 5:00PM) and some regional. (I guess the schools have really done a poor job of teaching basic arithmetic – more units equal less traffic?)

How do you know all the residents will work in Mountain View? Where is your data to support your fantasy claim?


Posted by Robin, a resident of Waverly Park
on Feb 4, 2010 at 9:01 am

hey Ben,

While I realize your comment about "the schools" is (I hope) tongue in cheek, I would respectfully ask that you not tie the adequacy of "the schools" to a discussion on development, density, and housing in MV.


Posted by Mike R, a resident of Old Mountain View
on Feb 4, 2010 at 12:03 pm

Prometheus was aware of the current zoning before they entered into an agreement to develop it. Whether they made an unfortunate business decision, or if a downturn in the economy is to blame, changing the zoning to bail-out a corporate developer is not one of the goals in the Evelyn Corridor Precise Plan (listed below).

If the precise plan needs to be changed to reflect different goals or economic conditions, then let it be changed first, and then let all developers compete to develop the property under the new zoning.

- Mike

Goals of the Evelyn Corridor Precise Plan

Web Link

A. Encourage new residential
development that extends the
neighborhood qualities and physical
characteristics of Old Mountain
View.

B. Provide for and coordinate new
residential development at densities
that support Downtown businesses
and transit use.

C. Provide for and coordinate
commercial uses that support
Downtown businesses, nearby
neighborhood areas and transit
users.

D. Create an efficient, attractive multimodal
transit facility that
capitalizes upon Downtown
revitalization potential, linking
train, light rail, and bus riders
directly to Castro Street.

E. Modify the street network in the
Plan Area to accommodate existing
and future traffic levels and protect
neighborhood areas from traffic
intrusion.

F. Improve Evelyn Avenue as an
attractive gateway to Downtown.


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