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Bay Area News Group to lay off workers, rebrand papers

Original post made on Aug 24, 2011

In the latest sign of economic distress in the newspaper industry, the Bay Area News Group announced Tuesday its plan to consolidate its printing operations and rebrand its newspapers -- a move that the company said would lead to elimination of about 120 jobs.

Read the full story here Web Link posted Wednesday, August 24, 2011, 11:29 AM

Comments (3)

Posted by tommygee54, a resident of Rex Manor
on Aug 24, 2011 at 4:53 pm

At least the San Jose Mercury News is keeping it's name. I have been reading that newspaper since 1964!!!

Posted by gdm, a resident of Blossom Valley
on Aug 24, 2011 at 8:49 pm

You can bet this change is totaly about increasing profitability. It has nothing to do with improving customer value as they claim. It's no wonder the circulation numbers keep going down, the amount of content does too.

Posted by Hardin, a resident of Cuesta Park
on Aug 26, 2011 at 8:45 am

Um, in a manner of speaking you're right.

Considering the lashing that printed media, especially newspapers have been taking with the rise of internet news outlets, I'm sure its about increasing profitability, if only to stay solvent.

Everyone's got to eat, and if we want to continue to have a printed local newspaper, we should expect the price to increase.

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