Google in talks to buy Yelp, reports say Google Watch, posted by GoogleWatch, News on Mountain View's largest employer, on Dec 18, 2009 at 2:16 pm GoogleWatch is a member (registered user) of Mountain View Online
Google is reportedly in advanced talks to buy Yelp, the popular Web site for reviewing restaurants and other retail businesses.
TechCrunch reports that Google may buy Yelp for $500 million.
Yelp is reportedly growing significantly with site traffic predicted to increase 80 percent over last year and revenues set to nearly double from $30 million to $50 million next year.