Town Square

Post a New Topic

MV high girls take first place at DemandTec challenge in NY

Original post made by extra!credit, Mountain View Voice Blogger, on Jan 15, 2010

After weeks of preparing, and a win at a regional competition, Mountain View high seniors Jody Zhang and Elise Sugarman took first place in DemandTec's annual Retail Challenge finals. The competition gives high school seniors challenges that simulate real-life scenarios in marketing and merchandising.

The girls flew to New York, completing the final round of the competition in the NASDAQ building.

"Basically this challenge was over the course of hours," Sugarman said. "Every fifteen minutes we would set prices for five products we were controlling in a virtual retail environment."

Each fifteen minute increment represented one week, she said, for a total of 12 business weeks -- at the end of the cycle, whichever team with the highest profit would win.

"It was a little bumpy to begin with, so we didn't have a strategy per say," Zhang said. "One of the things we really learned was that despite making mistakes and having surprises thrown at us, we can always come back and just deal with the situation that we're given and make it better. That really helped us recover from our bumpy start."

The two students split a $10,000 grand prize, in addition to a $10,000 prize for their regional win, which was awarded to them at the closing bell ceremonies on Jan. 12. They beat out nearly 50 local students and six other finalist teams from around the country.

Zhang and Sugarman will use the scholarship money next year at college, though neither knows yet where they will be heading post graduation.

Comments (1)

Like this comment
Posted by Jonathan Lustig
a resident of Cuesta Park
on Jan 15, 2010 at 8:21 pm

I cant reiterate enough, many of the most brilliant minds that exist in the world are right here in Silicon Valley. Well done young ladies. Go Spartans!

Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.


Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Coming soon: Fire Oak & Barley in Palo Alto
By Elena Kadvany | 5 comments | 2,969 views

Meditation Before Medication for Better Mental Health
By Chandrama Anderson | 11 comments | 1,813 views

The Saddle Room – A True Friend of Kids
By Laura Stec | 2 comments | 1,801 views

The Four E's--Pope Francis and the Middle Class
By Steve Levy | 2 comments | 667 views

Radical Acceptance
By Caroline Fleck | 0 comments | 196 views