Town Square

Post a New Topic

Disney buys local social media gaming site

Original post made by Nick V, Mountain View Voice Staff Writer, on Jul 29, 2010

Go big or go home. That mantra seems to have been a driving force behind Disney's acquisition this week of the Mountain View-based [Web Link Playdom] social gaming service.

"When deciding how to place a bet we thought we should do it at a significant level and not just take a little shot," Robert A. Iger, Disney's chief executive, was quoted saying in the [Web Link New York Times]. "Too often traditional media companies only put a toe or two in, and they deprive themselves at the opportunity for real growth."

Well, Disney certainly has dipped more than a toe into the pool of social media gaming. Playdom is ranked as the No. 3 gaming provider on Facebook. The company makes games with titles like "Sorority Life" and "Social City," which users can play casually -- checking in and out on Facebook, MySpace and their iPhones, whenever they feel like it. Playdom has the No. 1 game on MySpace, "Mobsters."

It is a model that has propelled [Web Link Zynga] -- the Bay Area-based social media gaming company behind FarmVille and Mafia Wars -- to great success. In a slumping economy, Zynga runs radio ads seeking new hires and has raised $520 million in venture capital, according to the Times article.

Such games make money in several ways, including through the sale of virtual goods. Sorority Life players can buy [Web Link virtual outfits] for their avatars at $2.50 a pop. It may seem like a waste of money to some, but, according to the Times article, sales of these little gifts made of light are expected to top $835 million this year.

Comments

There are no comments yet. Please share yours below.

Don't miss out on the discussion!
Sign up to be notified of new comments on this topic.

Email:


Post a comment

Posting an item on Town Square is simple and requires no registration. Just complete this form and hit "submit" and your topic will appear online. Please be respectful and truthful in your postings so Town Square will continue to be a thoughtful gathering place for sharing community information and opinion. All postings are subject to our TERMS OF USE, and may be deleted if deemed inappropriate by our staff.

We prefer that you use your real name, but you may use any "member" name you wish.

Name: *

Select your neighborhood or school community: * Not sure?

Comment: *

Verification code: *
Enter the verification code exactly as shown, using capital and lowercase letters, in the multi-colored box.

*Required Fields

Local picks on 2015 Michelin Bib Gourmand list
By Elena Kadvany | 8 comments | 3,673 views

Marriage Underachievers
By Chandrama Anderson | 0 comments | 1,453 views

Best High Dives to Watch the Game
By Laura Stec | 2 comments | 539 views