What happened to Terrone? | Peninsula Foodist | Elena Kadvany | Mountain View Online |

Local Blogs

Peninsula Foodist

By Elena Kadvany

E-mail Elena Kadvany

About this blog: Get the latest food news with the biweekly Peninsula Foodist newsletter.
I am a perpetually hungry twenty-something journalist, born and raised in Menlo Park and currently workin...  (More)

View all posts from Elena Kadvany

What happened to Terrone?

Uploaded: Nov 13, 2013
Some detail-oriented diners might have noticed that Terrone, the "pizzeria-ristorante-bar" that opened in February this year at 448 S. California Ave. in Palo Alto, has disappeared ? in name at least.

What was formerly Terrone (a derogatory term that refers to south Italian farmers) is now Terún, which has the same meaning but is a northern Italian dialect, said owner Franco Campilongo.

Campilongo said the restaurant made the switch after finding out that a Canada-based company, which owns numerous Italian restaurants in Toronto and two in Los Angeles, had trademarked the name "Terroni."

Apparently, Terrone's ending vowel "wasn't different enough," Campilongo said.

"I didn't want to waste my money and time fighting it," he added.

And voilà, Terrone became Terún, with a new sign and new website (though a small piece of paper with "Terrone" typed above the restaurant's hours does remain hanging to the left of the front door, as of today).
What is democracy worth to you?
Support local journalism.

Comments

 +  Like this comment
Posted by AlexDeLarge, a resident of Midtown,
on Nov 13, 2013 at 9:33 pm

Brand new name, same old great food.


 +  Like this comment
Posted by Reader, a resident of another community,
on Nov 15, 2013 at 4:10 pm

Lawyers.


 +  Like this comment
Posted by pablo, a resident of Monta Loma,
on Nov 16, 2013 at 7:31 pm

Other than just a few letters, nothing has changed. Same great food, people and ambience...


Follow this blogger.
Sign up to be notified of new posts by this blogger.

Email:

SUBMIT
Sorry, but further commenting on this topic has been closed.

Stay informed

Get daily headlines sent straight to your inbox.

Los Altos's State of Mind opening NYC-inspired pizza shop in Palo Alto
By Elena Kadvany | 16 comments | 8,100 views

Flying: How much is enough? It's personal.
By Sherry Listgarten | 12 comments | 2,693 views

Wait, wait – we’re working on it
By Diana Diamond | 18 comments | 2,303 views

My Pet Peeves
By John Raftrey and Lori McCormick | 7 comments | 1,791 views

Premarital and Couples: Here Be Dragons!
By Chandrama Anderson | 2 comments | 892 views

 

Short story writers wanted!

The 34th Annual Palo Alto Weekly Short Story Contest is now accepting entries for Adult, Young Adult and Teen categories. Send us your short story (2,500 words or less) and entry form by March 27, 2020. First, Second and Third Place prizes awarded in each category.

View Details