As many Silicon Valley entrepreneurs are trying to achieve today, the goal was to disrupt the way we purchase things, and to give a leg up to Palo Alto's small business owners.
The app's creators have since pivoted, launching a new app last week in partnership with Coupa Café that allows customers to place orders from the comfort of their own table. No waiting in line; no dealing with cash at the register. The Ramona Street café is now equipped with iBeacon technology from Estimote ? basically small wireless sensors that can be attached to any location or object that broadcast radio signals -- so café employees are pinged the location of your order when its placed.
And instead of Downtown's original concept, where there was a curated, much smaller list of menu items or a clothing store's best sellers available for purchase, Coupa customers can order from the entire menu. They can swipe through photos and descriptions of the food and drink without having to stand in line.
Here's a screen shot of one part of the Coupa menu:
There's a clear advantage ? mostly convenience ? for the consumer, but Downtown is again claiming big benefits for smaller brick-and-mortar businesses struggling to make it in today's economy.
"In this time of wireless business, we thought it was time to disrupt the current way brick and mortar retail shops were helping their customers," Downtown co-founder and CEO Phillip Buckendorf said in a statement.
"By using Downtown, business owners gain more flexibility, reactivity, and better menu visibility," a press release announcing the app reads. "They also maximize their employees' performances by focusing on the quality of food and beverages rather than technical difficulties at the register."
It makes complete sense that Downtown has launched at Coupa, where Silicon Valley entrepreneurs often hob nob over Venezuelan coffee and customers can pay with bitcoins.
Coupa Cafe owner Jean Paul Coupal said the app has already had a "big impact," representing 10 to 15 percent of total sales.
"Overall I'm impressed," Coupal said. "It's doing well beyond what I imagined."
Buckendorf said on Thursday what the team launched in April was "from the beginning more considered as a proof of concept. That allowed us to understand local commerce in a better way."
It also, of course, allowed them to build relationships with a range of local businesses. Buckendorf said they plan to expand the new payment app through partnerships with other shops. Next week, they'll be launching at John's Café on Lytton Avenue.
The app is only available for iPhones at this time. Go to downtownapp.co for more information.