La Panotiq, the other new local bakery, will open Monday (January 19) at 331 Castro, CEO Maria Guterman told me today. (The site has been interviewing and hiring for weeks, and today the owners conferred with staff amid café tables in the opened storefront. Signage went up Sunday.)
La Panotiq is both a new chain and new type of bakery-café concept, with other Bay-Area locations already open and more planned. La Panotiq is also more a restaurant than Alexander's Patisserie, featuring sandwiches, salads, and charcuterie. Breafast, lunch, and dinner service are planned, though not all initially. Web Link
La Panotiq's pastries not only use all-natural, non-commodity ingredients, but get their raw pastry doughs directly from France, frozen -- made with such components as France's famous AOC (protected source-name) regional butters. The concept is to closely replicate the products of France's countless local pâtissiers and boulangers.
La Panotiq's parent firm is La Tartine Group (unrelated to either SF's Tartine bakery or Redwood City's Café La Tartine). It's the brainchild of the Guterman family, with Ukrainian roots and a passion for food, who've said they were inspired by pastries they found widely in France, but rarely in the US. The name "PanotiQ" plays on the French term panothèque ("a library of panoramas" -- as a bibliothèque is one of books, or a discothèque literally a library of recordings).
(I posted a version of this report in May 2014, but later pulled it on news that it was premature for Mountain View.)