Town Square

Post a New Topic

MV high girls take first place at DemandTec challenge in NY

Original post made by extra!credit, Mountain View Voice Blogger, on Jan 15, 2010

After weeks of preparing, and a win at a regional competition, Mountain View high seniors Jody Zhang and Elise Sugarman took first place in DemandTec's annual Retail Challenge finals. The competition gives high school seniors challenges that simulate real-life scenarios in marketing and merchandising.

The girls flew to New York, completing the final round of the competition in the NASDAQ building.

"Basically this challenge was over the course of hours," Sugarman said. "Every fifteen minutes we would set prices for five products we were controlling in a virtual retail environment."

Each fifteen minute increment represented one week, she said, for a total of 12 business weeks -- at the end of the cycle, whichever team with the highest profit would win.

"It was a little bumpy to begin with, so we didn't have a strategy per say," Zhang said. "One of the things we really learned was that despite making mistakes and having surprises thrown at us, we can always come back and just deal with the situation that we're given and make it better. That really helped us recover from our bumpy start."

The two students split a $10,000 grand prize, in addition to a $10,000 prize for their regional win, which was awarded to them at the closing bell ceremonies on Jan. 12. They beat out nearly 50 local students and six other finalist teams from around the country.

Zhang and Sugarman will use the scholarship money next year at college, though neither knows yet where they will be heading post graduation.

Comments (1)

Like this comment
Posted by Jonathan Lustig
a resident of Cuesta Park
on Jan 15, 2010 at 8:21 pm

I cant reiterate enough, many of the most brilliant minds that exist in the world are right here in Silicon Valley. Well done young ladies. Go Spartans!


Sorry, but further commenting on this topic has been closed.

I AM THE GOD OF HELL FIRE AND I BRING YOU
By Laura Stec | 31 comments | 1,646 views

Are We Really Up To This?
By Aldis Petriceks | 1 comment | 1,052 views

Couples: Initiators and Implementors
By Chandrama Anderson | 0 comments | 773 views

Nobu Palo Alto eyes next-door expansion
By Elena Kadvany | 0 comments | 722 views

 

Top restaurants to check out

Mountain View Voice readers have officially decided. See which local restaurants and businesses can now claim the title — Best Of Mountain View 2017.

View Winners